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Start of Sales of GEISHA

Canned King Crab Meat

Boston and Chicago had traditionally been large consumers of fresh lobster,  so Nozaki Bros. &., Ltd began to develop mail order business in those areas.

1911

1912

GEISHA Trademark Registered

In deciding on the trademark, we took into consideration the fact that pictures and photos of Fujiyama and Geisha were sold at souvenir stores for foreigners in Japan and were well received, and decided to adopt GEISHA after discussions.

GEISHA Canned Mandarin

Orange Introduced

Canned mandarin oranges were manufactured in Hiroshima in 1928, and sample cans were sent to the United States, which led to the start of full-scale exports the following year.

1929

1930

First Export of GEISHA Canned

Tuna to the United States     

Canned tuna was first exported to San Francisco in 1928 by a canner from Hiroshima, Japan, who exported 200 cases of tuna. However, when the cans were opened and inspected there, they were refused customs clearance because of the foul smell and the oxidation that irritated the tongue. Later, as a result of quality improvements by domestic companies, they succeeded in producing canned tuna in oil in 1930, and tuna cans with the GEISHA brand name were exported to the United States.

The GEISHA Brand Confiscated 

by the United State 

After the outbreak of the Pacific War, Nozaki Bros. &., Ltd was forced to close its doors. In addition, the U.S. bureau of enemy property control suddenly announced the confiscation of the GEISHA brand.

1943

1948

Resumption of Private Trade,

Starting Export of 

GEISHA Canned Oyster

Even after the resumption of limited private trade, the label had to be printed with the words “Made in Occupied Japan”, and royalties had to be paid on the use of the GEISHA brand.

The GEISHA Brand 

Officially Returned to Company

In October 1962, the U.S. notified us that the GEISHA brand would be returned to the company, and in January of the following year, the brand was officially returned to us.  In 1984, some of the books and records confiscated by the Bureau of enemy property control were also returned to us. 

1963

1971

Expanded GEISHA Business to

Frozen Seafood  

In the 1990s, the company expanded sales of frozen foods under the GEISHA brand, such as prawns, squid, and imitation crab meat.

Vegetable Lineups Introduced   

Chinese canned goods were supposed to use the trademark of the producer. However, as the production volume increased, the Chinese side became more flexible and began to allow the use of the buyer’s trademark(GEISHA), which led to an increase in the trade of canned vegetables from China.

1989

2012

Celebrating the 100th Anniversary 

The year 2012 marks the 100th anniversary of the birth of the GEISHA brand. Ever since 1911, when we launched GEISHA Brand King Crabmeat, we have continued to increase our reputation as high quality canned fruits, seafood, vegetables and mushrooms. We will continue to pursue quality and deliciousness and grow into a brand that will be loved for thousands of years.

Now

With the effects of the new coronavirus still lingering around the world and disrupting supply chains, our primary goal is to make the most of the knowledge and supply networks we have developed over the years and continue to deliver the products needed in the United States.

2021

GEISHA is renowned for its high quality. In order to do this, we maintain a global production network and utilize advanced technology processing at our facilities around the world. We have offices in many countries to inspect and ensure that our product maintains the highest standards to meet our consumer’s expectations.

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